Google Ads is such an effective tool. It allows you to find your audience. But now and then, you find yourself with bad traffic. And this is where we can exclude the referral URLs.
Why Exclude Referral URLs?
The issue is referral URLs. They can skew your data. You want accuracy in the data you’re working on. This allows you to make better choices.
For instance, you might receive some traffic from a site you don’t wish to. It can lead to the waste of your advertising budget. This includes excluding these URLs to focus on quality traffic.
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How to Exclude Referral URLs
Excluding referral URLs in Google Ads is not complicated. Follow these steps.
Step 1: Sign In To Google Ads
Log into your Google Ads account First Note that you’ll require admin permission for this. This will allow you to change things.
Step 2: Go To Campaigns
After that, click on the Campaigns tab. This will list all of your active campaigns.
Step 3: Select A Campaign
Select the campaign you wish to modify. Click on it to open.
Step 4: Click On Settings
Go to the “Settings” tab in the campaign. Click on it to bring up the settings page.
Step 5: After that head to additional settings
Scroll down to the section titled “Additional Settings.” Click to expand it.
Step 6: Exclude Sites
Find the option that mentions “Excluded sites.” Click on it.
Step 7: Add URLs
Now you can enter the URLs you do not want to mention. Type in the URLs. Separate them with commas.
Step 8: Save Changes
Finally, click “Save.” Changes are now in effect for you.
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How to Exclude Referral URLs
Below are a few tips to assist you.
Review Your Data
Look at your traffic data. View which sites are serving up unwanted traffic. Exclude these sites.
Be Specific
Exclude only specific URLs that you know did not produce any traffic. Don’t exclude broad domains. This can limit your reach.
Monitor Regularly
Check your data regularly. New spam referral URLs may pop up. Exclude them as needed.
Advantages of Omitting Referral URLs
There are many benefits.
Better Data
You promote cleaner, more accurate data. It enables you to make rational decisions.
Save Money
You do not pay for unnecessary clicks. Your budget goes further.
Improve Performance
It targets the right audience with your ads. It helps you to improve your campaign performance.
Common Mistakes to Avoid
Here are some of the most common mistakes to look out for.
Excluding Too Many Urls
Don’t exclude too many URLs. This can limit your reach. Be selective.
Not Checking Data
Always check your data. Don’t take for granted you know which URLs to block. Data can change over time.
Forgetting To Save
Always save your changes. Unless you forget, your exclusions won’t work.
Frequently Asked Questions
What is a Referral Url In Google Ads?
A referral URL is the web address through which visitors came to your site.
Some Examples Are Referral URLs In Google Ads
By filtering out referral URLs, ad performance can improve as well as supporting accurate tracking.
What Are Referral Urls In Google Ads?
Use the “Referrals” report in GA to determine referral URLs.
Could Excluding Referral Urls Boost Conversion Rates?
Yes, filtering out unrelated referrals can improve conversion rates by concentrating on relevant traffic.
Conclusion
Why You Should Exclude Referral URLs in Google Ads? It helps you get better data. It saves you money. Additionally, it enhances your campaign performance. Follow the steps above. Monitor your data. Make adjustments as needed. Your Google Ad campaigns will gain more impact.
